Walli
Summary
The Walli app is purpose-built for families. Parents get the tools they need to manage their kids’ allowance. Kids get real-life lessons in earning, spending and saving.
Problem
Parents want to raise children with good money habits but there’s a gap between the cash way they give allowance in and the rising formation of digital money transactions.
Kids and teens spend on average 6 hours a day with digital technology. (is based on US teens stats needs more research it’s 9 hours for teenagers and 6 hours for tweens from 8 to 12 years old).
Parents are losing opportunities to educate their children about money, because children watch us buy things with the tap of a card, shop online, download music and movies, often without any notes or coins exchanged and this isn’t surprising.
Credit/ debit cards and e-wallets are allowed only for adults. And kids and teens didn’t learn to make the connection between cash and ‘invisible’ or online money and how they work is a challenge many parents face.
Solution
What if parents were able to leverage the spending reports, instant transfer and real-time notifications of digital money transactions. Won’t that be amazing. Walli is a solution that is super simple to use.
Walli integrate as a kids e-wallet on their phone to your existing e-wallet on your iOS and android phone.
1
On a parent phone, setting up the allowance(s) and switching between kids accounts is simple and efficient. Any parent who’s tried to remember to pay out a weekly allowance will appreciate the convenience of a virtual bank that saves them a trip to the ATM.
2
On the kid phone, they will receive allowance, set savings goal, and make purchases.
3
Parents and kids have to work together and communicate, which offers an opportunity to discuss the family values around finances.
Design process
Understand
Problem
Solution
Research
Quantitative (Survey)
Qualitative (Interview)
Define
User Persona
Storyboarding
Ideate
User Flow
Wireframe
UI Design
High fidelity Mockups
Brand & Style guide
User research
To understand user needs, I conducted teo parts research:
Quantative research:
Building google forms surveys, asking parents on parenting FB groups to fill it. Some answered questions were:
When should children start learning about finances?
How much time your child spend on their smartphones?
On what basis do you give allowance on? daily / weekly / monthly / None?
Qualitative research:
- Video interview parents to understand child related money habits & challenges.
- Video interview children between age 9 till 16 to know their interests allowance thoughts.
Some answered questions were:
- To parents: Name one good/bad habit your child has.
- To kids: What digital entertainment interests you?
Key takeaways
Statements
My 8 year old occasionally loses her cash allowance & also when buying she forgets to count the change.
My son Yossef is 14, he’s careless just the other day he broke his smartphone screen and immediately wants new one. He need to learn financial responsibility.
When giving my 16 YO girl her allowance she can't hold the temptation of spending it all on the first opportunity.
Solution
Money security with digital transactions
Child set savings goal, parent guide to allocate money and reach financial goals
Real-time approvals, parent get notified before purchasing above decided limit.
User persona
While looking for a good name, we kept in mind that the app targets children aged 7 – 16 year olds. at the same time, parent will also use the platform. we wanted to give both side someting friendly and visually appealing
Bio
Youssef loves sports, he plays soccer 2 times a week and he’s an important member of the sports’club team. After training the whole team hangs out or get a bite and spend great time. In his free time he loves video gaming. He is great to his sister and he helps a lot in house chores. He usually miss his father and want’s to spend more time with him as he looks up to him. He wants to grow more independent and responsible to make his parents proud.
Bio
Kamal is a mechanical engineer and a father of two. He has a very busy schedule all week days he leaves for work as early as 7:30am then comes home at 06:00 in the evening. Kamal likes a seamless experience to be in-touch with his children finances during the day because he is always exhausted and too tired to stay on top of every detail after a busy day at work. He also likes the convenience of the press of a button to send money to his children wallets and make sure they receive their allowance in a fast and secured way.
Storyboarding
User flows
We want parents to use their e-wallets to transfer money to their kids anywhere anytime. Walli will enable kids to receive allowance and make purchases using their mobile phones.
Wireframes
