Enterprise Design Thinking Practitioner – IBM – 2025
Sara Sallam
Hello, I'm Sara
Based in the Netherlands with 5+ years in SaaS, B2B products. I lead end-to-end design processes. From user research and lo-fi & hi-fi mockups to crafting polished prototypes and scalable, inclusive design systems.
What I do
I thrive in ambiguity, turning open-ended challenges into clear, actionable design strategies. From day one, I work closely with real people, interviewing users, testing concepts, and learning directly from their needs in both the exploration and validation phases.
Samples of my work
Lytho Review & Approval SaaS software
Desktop & Mobile
The R&A tool streamlines complex, multi-stakeholder review cycles, letting designers submit work and stakeholders provide feedback, while structured flows, version control, and DAM/Workflow integration turn a fragmented process into a seamless, collaborative experience.
My role:
Analyzing & consolidating user feedback
User Research
Lo-fi & Hi-fi
Prototypes
Design system
Tokens Library
Regulated Asset Usage Management
Desktop & Mobile
Complex consent workflows, with digital signatures, granular permissions, and multi-step stakeholder processes. Releases are linked to the correct asset and model, and expired or revoked releases automatically block usage, ensuring GDPR compliance and secure, organized collaboration.
My role:
User interviews
Ideation workshop
User flows
Lo-fi & Hi-fi
Prototypes
Usability testing
Lytho - Taxonomy groups
Building a solution to manage complex enrichment workflows, guiding users to apply the right taxonomy groups based on their role and permissions, and transforming what was once an inconsistent, error-prone process into an organized and reliable system.
My role:
Requirement identification
User interviews
User flows
Lo-fi & Hi-fi
Prototypes
Product collaboration
R&A Design System
Desktop & Mobile
Review and Approval software design system, contains all styles, colors, spacing and all tokens to support Dark and Light mode.
My role:
Design System management
Components library
Tokenised styles
Light & Dark mode
Devs collaboration
Fullinfo - B2B Data Platform
Desktop & Mobile
The product is data-heavy and built on complex search and filtering logic, as well as AI models that surface accurate and real-time information.
My role:
AI-driven flows
User interface design
Prototypes
Design system
Stakeholder management
A little about my background,
My journey began with a Graphic Design degree, evolving into UI/UX expertise fueled by hands-on work and a drive for continuous growth.
How to design for Accessibility – 2023
Bachelor degree – Graphic Design – Helwan University – Egypt
From the teams I've worked with 🥰
I've had the pleasure of working closely with Sara for 1.5 years, and she's an outstanding UX designer with over a decade of experience. What truly sets her apart is her exceptional collaborative spirit and her unwavering commitment to personal growth.
Sara has not only elevated my experience as a UX designer but also made our job incredibly enjoyable. Her dedication to collaboration is unmatched, and she seamlessly combines visually appealing interfaces with user experiences based on deep consumer insights. She's always eager to learn and expand her skill set, which adds immense value to our team. I wholeheartedly recommend her for her outstanding work and her tireless commitment to both personal and professional development. Sara excels in her craft while enriching our team's collaborative dynamic.
Sara is a talented UX designer who adds a unique set of elements to each project. At Lytho, I had the pleasure of working with her. She retains her calm, controlled demeanor even when presented with challenging design decisions, which is one of her defining traits. This quality ensures that she maintains a focused and effective creative process in addition to encouraging a productive workplace.
Not only are Sara's design recommendations inclusive, but they are also exceptionally well-considered. She approaches user experience holistically, taking into account various viewpoints and making sure that her designs are suitable for a variety of users.
As a backend developer, I have the privilege of collaborating closely with Sara on our product in Lytho. Throughout our collaboration, I have consistently been impressed by her expertise, creativity, and proficiency in different UX-related tools.
Apart from her expertise in the UX area, Sara is also a fast learner and always eager to embrace new technologies. She can always present a feasible aesthetic design based on the combination of our client's wishes and technical requirements. Her ability to handle feedback and iterate on designs is truly commendable. When it comes to the area that she's not familiar with, she can always tackle the problems by self-learning or reaching out to teammates.
Beyond her professional skills, Sara is a pleasure to work with. She consistently brings a positive attitude. I enjoy our conversations in both professional meetings and personal gatherings. Sara is not only a talented UX designer but also a fantastic colleague!
Sara was a pleasure to work with, showing a true passion for the customer and appetite for growth. As Agile Coach I worked with various groups across the organization trying to improve Agile processes and cross-functional collaboration. In this, Sara was a great ally, a partner, always willing to learn and improve. She embodies the continuous improvement spirit of Agile.
Apart from her expertise in the UX area, Sara is also a fast learner and always eager to embrace new technologies. She can always present a feasible aesthetic design based on the combination of our client's wishes and technical requirements. Her ability to handle feedback and iterate on designs is truly commendable. When it comes to the area that she's not familiar with, she can always tackle the problems by self-learning or reaching out to teammates.
Beyond her professional skills, Sara is a pleasure to work with. She consistently brings a positive attitude. I enjoy our conversations in both professional meetings and personal gatherings. Sara is not only a talented UX designer but also a fantastic colleague!
If I'm not designing,
You’ll probably find me lifting weights at the gym, it’s my favorite way to reset and recharge. I’m also into nutrition and good eating habits.
I’ve also got a growing collection of parenting books, because understanding my kids’ feelings is just as important as anything else I do. Basically, I’m all about strength, good food, and raising kind humans.