Hello, I'm Sara Sallam..
Based in the Netherlands with over 7 years in UI/UX design, I’m here to sprinkle creativity across product and dev teams. From diving into user research to crafting stunning visuals, I thrive on turning feedback into design magic — all while keeping things inclusive and accessible for everyone!
Oh, and this site? Still a work in progress — consider it my MVP (Minimum Viable Portfolio 😄).
What I do
🎨 UI Design
Responsive UI mockups for Web Apps & SaaS Platforms.
Prototyping for Visual Feedback
Design Systems & Component Libraries
Design Tokens (spacing, color, typography, etc.)
Accessibility in UI (WCAG compliance)
UI Handoff & Developer Collaboration
🧠 UX Design
User Research (interviews, surveys, personas)
User Journey Mapping & Task Flows
Usability Testing (remote, in-person, A/B)
UX Audits & Heuristic Evaluation
Analytics Review (Hotjar, Pendo)
Iterative Design & Feedback Loops
🧩 Team Enablement & Operational Support
Workshop Facilitation (e.g., design reviews, ideation sessions)
Scrum master duties (e.g., Retrospective Facilitation, process impediments identification)
Design Mentorship
Customer Support Channel Setup
Help Center Structure & Content
A little about my background,
With a Bachelor’s degree in Graphic Design as my foundation, I’ve blended a strong grasp of design principles with hands-on experience in crafting the UI/UX for softwares across diverse industries, ranging from CRM, fintech to Digital Asset Management, and beyond.
If I'm not designing,
You’ll probably find me lifting weights at the gym — it’s my favorite way to reset and recharge. I’m also into nutrition and good eating habits. I’ve also got a growing collection of parenting books, because understanding my kids’ feelings is just as important as anything else I do. Basically, I’m all about strength, good food, and raising kind humans.
From the Teams I've Worked With 🥰
I've had the pleasure of working closely with Sara for 1.5 years, and she's an outstanding UX designer with over a decade of experience. What truly sets her apart is her exceptional collaborative spirit and her unwavering commitment to personal growth.
Sara has not only elevated my experience as a UX designer but also made our job incredibly enjoyable. Her dedication to collaboration is unmatched, and she seamlessly combines visually appealing interfaces with user experiences based on deep consumer insights. She's always eager to learn and expand her skill set, which adds immense value to our team. I wholeheartedly recommend her for her outstanding work and her tireless commitment to both personal and professional development. Sara excels in her craft while enriching our team's collaborative dynamic.
Sara is a talented UX designer who adds a unique set of elements to each project. At Lytho, I had the pleasure of working with her. She retains her calm, controlled demeanor even when presented with challenging design decisions, which is one of her defining traits. This quality ensures that she maintains a focused and effective creative process in addition to encouraging a productive workplace.
Not only are Sara's design recommendations inclusive, but they are also exceptionally well-considered. She approaches user experience holistically, taking into account various viewpoints and making sure that her designs are suitable for a variety of users.
As a backend developer, I have the privilege of collaborating closely with Sara on our product in Lytho. Throughout our collaboration, I have consistently been impressed by her expertise, creativity, and proficiency in different UX-related tools.
Apart from her expertise in the UX area, Sara is also a fast learner and always eager to embrace new technologies. She can always present a feasible aesthetic design based on the combination of our client's wishes and technical requirements. Her ability to handle feedback and iterate on designs is truly commendable. When it comes to the area that she's not familiar with, she can always tackle the problems by self-learning or reaching out to teammates.
Beyond her professional skills, Sara is a pleasure to work with. She consistently brings a positive attitude. I enjoy our conversations in both professional meetings and personal gatherings. Sara is not only a talented UX designer but also a fantastic colleague!
Sara was a pleasure to work with, showing a true passion for the customer and appetite for growth. As Agile Coach I worked with various groups across the organization trying to improve Agile processes and cross-functional collaboration. In this, Sara was a great ally, a partner, always willing to learn and improve. She embodies the continuous improvement spirit of Agile.
Apart from her expertise in the UX area, Sara is also a fast learner and always eager to embrace new technologies. She can always present a feasible aesthetic design based on the combination of our client's wishes and technical requirements. Her ability to handle feedback and iterate on designs is truly commendable. When it comes to the area that she's not familiar with, she can always tackle the problems by self-learning or reaching out to teammates.
Beyond her professional skills, Sara is a pleasure to work with. She consistently brings a positive attitude. I enjoy our conversations in both professional meetings and personal gatherings. Sara is not only a talented UX designer but also a fantastic colleague!
